Grey Matter Unloaded

Grey Matter Unloaded

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June 2025

The Evolution of Experiments
Decoding Experimental Designs in Incrementality Measurement
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Marc Ryan
1
Are Ad Agencies the Next Generation Insights Leaders?
The slow subversion of the traditional insights advisor
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Marc Ryan
A Non-Technical Guide to AI Models for Insights Professionals
What you need to know to capitalize on the opportunity
 • 
Marc Ryan
An Approachable Deeper Dive into AI Models
A little more nuanced
 • 
Marc Ryan

May 2025

AI Is Coming For Your Job: Just Not In The Way You Think
Why Creativity Is the Last Superpower
 • 
Marc Ryan
Insights is Ripe for Consolidation
Joining forces is the smartest plan to wait out the economy
 • 
Marc Ryan
Déjà Vu in Tech: The Agentic AI Trap
How to Break the Loop and Build Something That Lasts
 • 
Marc Ryan
Let's Stop Talking About ResTech.
Time to stop apologizing for selling services.
 • 
Marc Ryan
Redefining Brand Lift
A New Approach to Always-On, Syndicated, Hybrid-AI Measurement
 • 
Marc Ryan
Syndicated Brand Lift Measurement Protocol
A Proposal For a New Measurement Approach
 • 
Marc Ryan
Consumer Panels are a s**tshow, is there hope?
Time to Evolve or Die Trying
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Marc Ryan
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