Rumors of the Death of Market Research are Greatly Exaggerated

Thinking through your insights career in the age of AI

Dec 11, 2025 • Marc Ryan

2

1

Your AI Vendor Can't Save You

And why AI is the end of the insights industry's oldest constraint

Dec 4, 2025 • Marc Ryan

1

November 2025

The Three Unbreakable Laws of Panel Quality

Beyond the Checklist: A Simpler Way to Judge Panel Quality

Nov 13, 2025 • Marc Ryan

3

When Good Management Leads to Failure

Lessons from The Innovator’s Dilemma

Nov 6, 2025 • Marc Ryan

1

October 2025

Qual-at-Scale is the Future...or is it?

Behind the Trendy Method Secretly Paving the Way for Synthetic

Oct 20, 2025 • Marc Ryan

1

2

1

September 2025

A Tale of Two CEOs

IPSOS and Kantar bet on operational excellence

Sep 30, 2025 • Marc Ryan

5

Insights Vendors and Clients Want Different Things From AI

Betting on a fast horse...

Sep 24, 2025 • Marc Ryan

1

Meet the Five Families of Insights

And how susceptible to AI they are

Sep 16, 2025 • Marc Ryan

3

July 2025

Why Vibe Insights is the Future

Hating “Synthetic” is Fruitless

Jul 14, 2025 • Marc Ryan

6

1

1

June 2025

The Evolution of Experiments

Decoding Experimental Designs in Incrementality Measurement

Jun 26, 2025 • Marc Ryan

1

1

Are Ad Agencies the Next Generation Insights Leaders?

The slow subversion of the traditional insights advisor

Jun 19, 2025 • Marc Ryan

A Non-Technical Guide to AI Models for Insights Professionals

What you need to know to capitalize on the opportunity

Jun 5, 2025 • Marc Ryan

3