Your AI Vendor Can't Save You

And why AI is the end of the insights industry's oldest constraint

Dec 4 • 

Marc Ryan

November 2025

The Three Unbreakable Laws of Panel Quality

Beyond the Checklist: A Simpler Way to Judge Panel Quality

Nov 13 • 

Marc Ryan

3

When Good Management Leads to Failure

Lessons from The Innovator’s Dilemma

Nov 6 • 

Marc Ryan

October 2025

Qual-at-Scale is the Future...or is it?

Behind the Trendy Method Secretly Paving the Way for Synthetic

Oct 20 • 

Marc Ryan

1

2

1

September 2025

A Tale of Two CEOs

IPSOS and Kantar bet on operational excellence

Sep 30 • 

Marc Ryan

5

Insights Vendors and Clients Want Different Things From AI

Betting on a fast horse...

Sep 24 • 

Marc Ryan

1

Meet the Five Families of Insights

And how susceptible to AI they are

Sep 16 • 

Marc Ryan

3

July 2025

Why Vibe Insights is the Future

Hating “Synthetic” is Fruitless

Jul 14 • 

Marc Ryan

5

1

1

June 2025

The Evolution of Experiments

Decoding Experimental Designs in Incrementality Measurement

Jun 26 • 

Marc Ryan

1

1

Are Ad Agencies the Next Generation Insights Leaders?

The slow subversion of the traditional insights advisor

Jun 19 • 

Marc Ryan

A Non-Technical Guide to AI Models for Insights Professionals

What you need to know to capitalize on the opportunity

Jun 5 • 

Marc Ryan

3

An Approachable Deeper Dive into AI Models

A little more nuanced

Jun 5 • 

Marc Ryan